Ten approaches. One winner.
Every BongoBot campaign generates up to 10 genuinely different email approaches — not subject-line tweaks, but distinct pitches with different hooks, angles, and structures. The system sends them all, then automatically shifts volume toward whichever ones earn clicks.
Live campaign simulation
Hit Start campaign to watch 800 emails get distributed across 10 variants. Watch how volume shifts toward the top performers once there's enough data to score them.
Why this beats subject-line A/B testing
Traditional A/B testing picks one winner from two near-identical options. BongoBot tests 10 fundamentally different angles, then compounds the learnings.
Round-robin phase
Until a variant has 30+ sends, the system distributes volume evenly so no approach gets judged before it has a fair sample. No variant starves early.
80% exploit
Once scored, 80% of new sends go to the top-performing variant. That's where the compounding happens — your best angle gets most of the volume, automatically.
20% explore
The remaining 20% stays random across the other variants — so a late-blooming contender can still take the crown if its click rate catches up.
Scoring formula
Clicks weigh most because they're the strongest signal of interest. Conversions weigh second because they matter most to your business. Unsubscribes are a penalty — a variant that gets clicks but also gets opted out of isn't a winner.
Every angle, one campaign
BongoBot generates one variant for each of these approaches. They're not templates — they're guidelines the AI writes against, using your product and the prospect's business as context.
Value prop
One concrete thing you can help with — be specific, not grandiose.
Pain point
Name a real frustration this type of business deals with.
Question-led
A genuine question that shows curiosity, not a rhetorical sales trap.
Social proof
How a similar business handled a similar challenge — casual, not a case study.
Industry insight
Something interesting happening in their industry that relates to what you do.
Compliment
Notice something specific about their business and relate it to your work.
Data-driven
Reference a real number or trend genuinely relevant to their situation.
Timeline hook
A compressed achievement window with a specific metric — "X in Y weeks."
Timely event
Reference something happening right now that makes this relevant.
Curiosity gap
Open with something unexpected that makes them want to keep reading.
Your first campaign
starts in minutes
Every week you wait is another week your competitors are in their inbox. 100 real prospects that match your ideal customer — free.