Google Ads finds people searching.
BongoBot finds people you should be talking to.
Google Ads waits for prospects to search — then charges you per click, whether they convert or not. BongoBot proactively finds businesses that match your ideal customer and reaches out with personalized emails. No bidding wars. No wasted clicks.
Free forever plan · No credit card required · Set up in minutes
Google Ads is a powerful acquisition channel — but for B2B outreach, there's a way to reach decision-makers directly.
Where Google Ads leaves work on your plate
You pay for every click — most don't convert
Average B2B conversion rates on Google Ads are 2-5%. That means 95-98% of your ad spend goes to clicks that lead nowhere. At $5-15 per click, a single qualified lead can cost hundreds of dollars.
Rising costs, shrinking returns
B2B keywords get more expensive every year as competitors pile in. "Cold email software" costs $8-15/click. "Lead generation" can hit $20+. You're in a bidding war with VC-funded companies.
You reach people searching, not people who fit
Google Ads targets search intent, not company fit. Someone searching "email outreach tool" might be a student, a job seeker, or a company that's completely wrong for your offering. You pay the same either way.
Google Ads vs BongoBot
A side-by-side look at what each tool handles — and what it leaves to you.
No credit card required
What changes with BongoBot
Reach decision-makers directly
Google Ads shows your ad to anyone who searches. BongoBot finds the specific businesses and people you want to work with — and reaches their inbox with a message about their actual business.
Predictable costs, no bidding wars
Stop watching your CPC rise every quarter. BongoBot Pro is $49/month — no per-click charges, no daily budget anxiety, no surprises. Your cost per prospect goes down as campaigns optimize.
Supplement your ads, don't replace them
Google Ads captures people already searching. BongoBot reaches people who haven't started looking yet. Use both: ads for inbound demand, BongoBot for proactive outreach to your ideal customers.
Start free. Upgrade when it's working.
100 active prospects and 500 personalized emails — free, forever. No credit card. Your first campaign shows you exactly what works.
Free
Run a real campaign against your market. No time limit, no credit card.
- 100 active prospects
- 500 emails / month
- 1 project
- 1 active campaign
- 5 unique email variants per campaign
- 30-day analytics
- Preview and approve every email before it sends
Pro
Everything runs on autopilot — cold prospects get replaced with fresh ones.
- Sends automatically on your schedule
- Automatic prospect discovery
- 10 unique email variants per campaign
- Full analytics
- 2,000 active prospects
- 7,500 emails / month
- 5 projects
- 10 active campaigns
- Email support
Business
Your entire pipeline on autopilot — cold prospects replaced, results tracked.
- Sends automatically on your schedule
- Automatic prospect discovery
- Full analytics
- 10 unique email variants per campaign
- 10,000 active prospects
- 40,000 emails / month
- Unlimited projects
- Unlimited campaigns
- Priority support
A dedicated BDR costs $4–5K/month. BongoBot Pro is $49.
Cancel anytime. No long-term contracts.
Common questions
Stop paying per click.
Start paying per pipeline.
BongoBot finds your ideal prospects, writes personalized outreach, and learns what works — for a fraction of what you spend on ads.