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Agencies charge $5,000/month.
BongoBot charges $1.50 per lead.

Lead gen agencies like CIENCE, Belkins, and Martal assign you a team that does what BongoBot automates: research, email writing, A/B testing, and sending. Same outcome, fraction of the cost, zero ramp time.

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Agencies charge $5,000/month for a team. BongoBot charges $1.50 per lead.

Dedicated team of researchers and copywritersMulti-channel outreach (email, LinkedIn, phone)Experienced account managers who adjust strategy

Where Lead Gen Agencies leaves work on your plate

$3,000–8,000/month before you see a single lead

Most agencies require 3-month minimum commitments at $3,000–8,000/month. You're paying for the team whether they produce results or not. BongoBot charges $1.50 per delivered lead — you pay for outcomes, not hours.

4–6 week ramp before campaigns launch

Agencies need onboarding calls, ICP workshops, copy approval rounds, and domain setup before the first email sends. BongoBot starts finding and contacting businesses within hours of setup.

Opaque process — you don't see the machine

Most agencies don't give you real-time visibility into what's being sent, what's working, and what's failing. BongoBot shows you every email, every click, and every optimization decision in real time.

Lead Gen Agencies vs BongoBot

A side-by-side look at what each tool handles — and what it leaves to you.

Lead Gen Agencies
BongoBot
Monthly cost
$3,000–8,000/month (3-month minimum typical)
$1.50 per lead. 25 free leads to start. You set your own cap.
Time to first outreach
4–6 weeks (onboarding, ICP workshop, copy rounds)
Hours — describe your ICP and BongoBot starts immediately
Personalization
Researchers manually review company websites
AI reads every company's website automatically — same depth, unlimited scale
A/B testing
Copywriters test 2–3 variants, iterate monthly
Up to 10 angles compete simultaneously, losers auto-retired weekly
Transparency
Monthly reports, limited real-time visibility
See every email, every click, every optimization in your dashboard
Scaling up or down
Renegotiate contract, wait for team capacity
Change your lead cap instantly — scale up or pause anytime
Lock-in
3–12 month contracts typical
No contracts. Pay-as-you-go. Stop anytime.
Start with 25 free leads

No credit card required

What changes with BongoBot

Same work, 90% less cost

Agencies charge for a team of researchers, writers, and managers. BongoBot automates every step they do — discovery, personalized email writing, A/B testing, and optimization — at $1.50 per delivered lead instead of $5,000/month.

Launch in hours, not weeks

No onboarding calls, no ICP workshops, no copy approval rounds. Describe your ideal customer, set your budget, and BongoBot starts working immediately.

Pay for results, not retainers

Agencies bill monthly whether they deliver or not. BongoBot charges per lead — you only pay when someone engages with your outreach.

Start for free

Pay per lead. Not per month.

BongoBot finds businesses, writes personalized emails, and sends them for you. You only pay when someone becomes a lead.

SPF, DKIM & DMARC built inSender reputation managedGDPR compliant

Free

$0forever

25 leads to your site. See real results before you spend a cent.

Start with 25 free leads
  • 25 leads to your site
  • Businesses found and emailed for you
  • Every email written from their website
  • Review every email before it sends
  • Full analytics dashboard
  • No credit card required
Pay as you go

Autopilot

$1.50per lead

Set a monthly cap. BongoBot runs your outreach on autopilot — you only pay for leads that reach your site.

Start with 25 free leads
  • You set your monthly budget cap
  • Unlimited businesses found for you
  • Optional auto-send — skip the review queue
  • Up to 10 email variants per campaign
  • Unlimited projects and campaigns
  • Full analytics with conversion tracking
  • Email support

For context: A typical agency charges $3,000–8,000/mo. A junior SDR costs $4,000–6,000/mo. At $1.50/lead, 200 leads to your site costs $300.

Cancel anytime. No long-term contracts. No credit card to start.

Common questions

Stop paying agency retainers.
Start paying per lead.

BongoBot does what your agency does — research, personalized emails, A/B testing — at $1.50 per lead instead of $5,000/month.

Start with 25 free leads
GDPR CompliantNo CC RequiredYour Domain, Your Data