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InMail: $1.50/message, manual.
BongoBot: $1.50/lead, automated.

LinkedIn InMail lets you send messages to people outside your network for $0.80–1.50 each. BongoBot finds the right businesses, writes personalized emails, and self-optimizes — at $1.50 per lead from someone who actually engaged.

Free forever plan · No credit card required · Set up in minutes

InMail charges $0.80–1.50 per message. BongoBot charges $1.50 per lead — and does everything else too.

Direct access to professionals on LinkedIn's platformHigher open rates than cold email (30–50% typical)Built-in trust signal from the LinkedIn context

Where LinkedIn InMail leaves work on your plate

You pay per send, not per result

InMail credits are consumed whether the recipient reads, clicks, or ignores your message. At $0.80–1.50 per message, a 5% response rate means you're paying $16–30 per actual conversation. BongoBot charges per lead — you only pay when someone engages.

Every message is manual work

LinkedIn doesn't automate discovery, personalization, or A/B testing. You search for each company, write each message, and track results manually. It's a channel, not a system.

Platform-dependent and rate-limited

LinkedIn limits InMail volume, restricts automation, and can change the rules anytime. Your outreach is rented, not owned — and LinkedIn takes a cut of every interaction.

LinkedIn InMail vs BongoBot

A side-by-side look at what each tool handles — and what it leaves to you.

LinkedIn InMail
BongoBot
Cost model
$0.80–1.50 per message sent (whether read or not)
$1.50 per lead — you pay when someone actually engages
Discovery
Manual search with LinkedIn Sales Nav ($99/mo extra)
Automated — AI scans the web for businesses matching your ICP
Message writing
You write each message manually
AI reads each company's website and writes unique, personalized emails
A/B testing
Not supported — you guess what works
Up to 10 angles compete simultaneously, losers auto-retired
Optimization
None — same approach until you manually change it
Self-optimizing — learns which messaging earns clicks and doubles down
Volume
Rate-limited by LinkedIn (50–150 InMails/month typical)
No platform limits — scales with your lead budget
Ownership
LinkedIn controls the channel and can change rules anytime
You own the outreach — email goes straight to their inbox
Start with 25 free leads

No credit card required

What changes with BongoBot

Pay for engagement, not sends

InMail charges $0.80–1.50 whether the recipient reads your message or not. BongoBot charges $1.50 per lead — you only pay when someone is genuinely interested enough to engage.

Automated end-to-end, not manual message-by-message

InMail is one message at a time: find the person, write the message, send, repeat. BongoBot automates the entire pipeline — discovery, personalized emails, A/B testing, and optimization — while you focus on conversations.

Own your channel

LinkedIn can change InMail pricing, limits, or rules tomorrow. Email is an open protocol — no platform dependency, no rate limits, no middleman.

Pay per lead. Not per month.

BongoBot finds businesses, writes personalized emails, and sends them for you. You only pay when someone becomes a lead.

SPF, DKIM & DMARC built inSender reputation managedGDPR compliant

Free

$0forever

25 leads to your site. See real results before you spend a cent.

Start with 25 free leads
  • 25 leads to your site
  • Businesses found and emailed for you
  • Every email written from their website
  • Review every email before it sends
  • Full analytics dashboard
  • No credit card required
Pay as you go

Autopilot

$1.50per lead

Set a monthly cap. BongoBot runs your outreach on autopilot — you only pay for leads that reach your site.

Start with 25 free leads
  • You set your monthly budget cap
  • Unlimited businesses found for you
  • Optional auto-send — skip the review queue
  • Up to 10 email variants per campaign
  • Unlimited projects and campaigns
  • Full analytics with conversion tracking
  • Email support

For context: A typical agency charges $3,000–8,000/mo. A junior SDR costs $4,000–6,000/mo. At $1.50/lead, 200 leads to your site costs $300.

Cancel anytime. No long-term contracts. No credit card to start.

Common questions

Same price per message.
Automated, optimized, and owned by you.

BongoBot delivers personalized outreach at the same price point as InMail — but finds the businesses, writes the messages, and learns what works, all automatically.

GDPR CompliantNo CC RequiredYour Domain, Your Data